Infinites Shoe Media Kit

This media kit introduces "Infinites," a fictional basketball shoe by Nike's subsidiary, Laced Inc. I created this media kit in my graduate level PR Planning course at Drexel University. This media kit highlights my ability to craft a brand's visual and verbal identity. It includes a logo, a press release, an invitation for an exclusive release event, and background information on the brand. This kit showcases my branding skills, creative design, and strategic communication through a logo, press release, exclusive event invitation, and background materials. I'm proud of my ability to create a cohesive brand identity that contributes to visual appeal and messaging.