Spotify Social Media Audit

In my Social Media Concepts course at Drexel University, I conducted an in-depth audit of Spotify's Instagram and X (formerly Twitter) accounts, analyzing their algorithm-driven content personalization and user engagement. My analysis, which includes recommendations to enhance Spotify's social media strategy, is a testament to my strategic thinking and proficiency in social media campaign evaluation. This project demonstrates my skills in data-driven analysis and social media strategy, providing valuable insights to enhance brand performance.