Consumer Perception of McDonald’s Environmental Sustainability Initiatives Survey Client Report

I designed and conducted a survey for my Public Relations Research course at Drexel University to understand consumer perceptions of McDonald's sustainability initiatives. This survey on consumer perceptions of McDonald's sustainability efforts in Louisiana and Texas includes 15 questions examining trust, loyalty, and purchase behavior. This study showcases my market research skills and my ability to develop insights on brand perception in relation to environmental initiatives. This survey also highlights my skills in survey design, data analysis, and consumer behavior insights.